Feedback for Growth: Improving Your Pitch Deck to Reach Your Goals

As an entrepreneur, having a solid pitch deck is crucial to securing investors and driving business growth. However, creating a successful pitch deck is not an easy task. Even if you have a great idea, you need to be able to convey your vision, strategy, and financial projections effectively. The competition for investors is fierce, and a subpar pitch can be the difference between securing funding and being passed over. It’s not a one-size-fits-all solution, but feedback is an essential tool for improving your pitch deck and reaching your goals.

What is a Pitch Deck?

Let's start with defining what a pitch deck is. A pitch deck is a visual representation of your business idea that you present to potential investors. It serves as a communication tool that provides an overview of your business and its potential. The deck typically includes slides detailing your team, product or service, market opportunity, financial projections, and overall business strategy. A pitch deck should be concise, engaging, and persuasive to capture your audience's attention and convince them to invest in your business.

Why is Feedback Important?

Feedback is the most valuable tool for improving your pitch deck. It allows you to know what investors want, what they like and don't like about your pitch, and what you need to refine. When crafting your pitch deck, you may be too close to the business to objectively evaluate its strengths and weaknesses. Feedback from investors and industry experts can provide this objective lens, helping you refine your messaging, strengthen your value proposition, and identify areas for improvement.
Furthermore, feedback provides insight into the investor's perspective. Understanding what investors look for in a pitch deck enables you to tailor your messaging to meet their needs. Feedback can also help you understand the competition and how to differentiate your business from others. Ultimately, incorporating feedback helps you create a pitch deck that is more effective, compelling, and aligned with investor expectations.

How to Receive Feedback?

Receiving feedback can be intimidating, but it is crucial to seek it out through various channels. One way is to join a startup accelerator or incubator program. These programs provide a supportive community of mentors, investors, and resources to help you refine your pitch and scale your business. They offer workshops, pitch practices, and networking events geared towards helping entrepreneurs improve their pitch decks.
Another effective way of gathering feedback is to reach out to industry experts through cold outreach or through your network. You can ask for a meeting or a quick pitch practice and get their opinion on what you did well and what needs improvement. This process may involve a bit more legwork than other strategies, but it is highly effective in obtaining objective opinions.
Online pitch feedback platforms like Fundable and Seedrs provide virtual feedback from experts without the need for in-person meetings. These platforms offer detailed feedback on your pitch deck, including its structure, content, and overall effectiveness. Usually, they come with a small fee, but the benefits of using these platforms are well worth the investment.

How to Incorporate Feedback into your Pitch Deck?

Now that you know the importance of feedback and how to receive it let's talk about how to incorporate feedback into your pitch deck effectively. Firstly, listen attentively and ask follow-up questions to clarify any points. Be open to suggestions, but don't feel compelled to implement every piece of feedback if it conflicts with your vision. Instead, prioritize the ones that best align with your goals.
Secondly, update your pitch deck with the feedback you received. This may involve tweaking your messaging, restructuring or even adding slides to your pitch to address the feedback. Keep a record of the feedback you received, and make sure to follow up with your investor's feedback incorporation progress.
Lastly, practice your pitch with your refined pitch deck. Incorporate the feedback taking into consideration your timing, gestures, and intonation, and make sure to solicit additional feedback on your pitch delivery.


Creating a successful pitch deck is not a simple process, but incorporating feedback can help you refine your messaging, identify areas for improvement, and ultimately secure more funding in the long term. Refining your pitch deck is an iterative process, and feedback is a vital part of it. Seek feedback from different sources, be open to suggestions, and refine your pitch deck accordingly. By doing so, you can ensure your pitch deck is compelling, persuasive, and aligned with investor expectations.

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