Pitch Deck Mastery: Using Feedback to Create a Winning Presentation

Pitch Deck Mastery: Using Feedback to Create a Winning Presentation
Creating a successful pitch deck is a crucial step for any entrepreneur or startup company aiming to secure funding. It is essential that your pitch deck communicates your business plan effectively and highlights the strengths of your company. However, creating a pitch deck that engages your audience and wins over investors is easier said than done. That is where the power of feedback comes in.
In this article, I will discuss the importance of feedback in mastering your pitch deck and provide some tips on how to incorporate feedback into your presentation.

Why is Feedback So Important?

Feedback aids in improving the effectiveness of your pitch deck. As an entrepreneur or startup company, it’s easy to get lost in your own vision and forget that your ultimate goal is to win over investors. But the reality is that you are making a presentation to them, not to yourself. Therefore, your pitch deck should be tailored to suit investors’ interests and expectations. By receiving feedback from others, you are ensuring that your pitch deck is not just about you and your company, but it’s addressing the investors’ needs.
Feedback also helps to identify potential weaknesses in your pitch deck. With outside perspective, it can be easier to notice gaps in your presentation or areas that may need further explanation. Feedback can also assist in identifying details that may be overlooked or deemed insignificant by you, but could be essential to potential investors.
Furthermore, feedback can provide inspiration for new ideas. By having open conversations with people who have varying backgrounds and perspectives, you can receive new insights and feedback that you would not have come up with on your own. These insights can help to add value to your pitch deck, making it more competitive.

How to Incorporate Feedback Into Your Presentation:

1. Provide an elevator pitch

Before diving into your pitch deck, provide a brief elevator pitch. It should be a concise, 30-second summary of your business that clearly and effectively explains what you do, who you serve, and what makes your solution unique. This will help you get a quick understanding of what your audience knows about your business and what they’re looking for in your pitch deck.

2. Identify your audience

Identifying your audience is crucial in creating a successful pitch deck. All investors have different interests, expectations, and levels of knowledge. Before creating your pitch deck, consider researching potential investors, including their interests, past investments, and what type of businesses they’re into. This research will help you identify areas of your business that would be most interesting to them. Furthermore, sending them customized pitch decks that align with their interests will make them feel seen and eventually win them over.

3. Have an outline and structure

When it comes to pitch decks, structure is everything. Having an outline before creating your pitch deck makes the process more seamless. After having feedback on your structure, include the area of your business that most interests your investors until you get to the most important part of the pitch deck, the financials. The better-structured your deck, the more confident you will be while presenting.

4. Don’t be afraid of criticism

When it comes to feedback, it’s easy to take your voice out of it and take everything personally. But criticism is a necessary part of the process. Take a step back and remember that feedback is meant to help you improve your pitch deck, not to attack your business or your vision. Always take time to listen to feedback before you respond. Try to understand where the speaker is coming from and how you can potentially incorporate their suggestions into your pitch deck.

5. Practice your presentation

Once you’ve finished creating your pitch deck, it’s time to practice it. Practice with friends and people who give feedback and whose opinions matter to the investors. You can even enlist the help of professional presentation coaches or consultants to help you hone your skills. This practice not only strengthens your ability to communicate your business clearly but also allows you to receive further feedback on your presentation. The more practice you get, the more confident you will be in delivering a compelling pitch to win over investors.


Mastering your pitch deck requires the ability to gather feedback, take criticism, and make necessary adjustments. Keep in mind that feedback is a crucial part of the pitch deck process and one that will help you strengthen the overall effectiveness of your presentation. By following these tips for incorporating feedback into your pitch deck creation, you’ll be on your way to winning over potential investors and securing funding for your business.

Check out HelpRange

Check out our product HelpRange. It is designed to securely store (GDPR compliant), share, protect, sell, e-sign and analyze usage of your documents.