Sales Offer Tracking: Do's and Don'ts

As a sales professional, we all are very much concerned about tracking sales offer. As it is the key factor to gauge how well our sales team is performing and to determine whether we are utilizing our resources effectively or not.
Sales offer tracking helps us to identify the loopholes in our sales process and to make the necessary changes to improve our sales volume. However, tracking sales offer is not an easy task. It requires a lot of planning and effort from the sales team to get it right.
In this article, I will discuss the do's and don'ts of sales offer tracking that can help you to streamline your sales process and increase your sales volume.

Do's of Sales Offer Tracking

1. Define Your Sales Target: The first and foremost step to effective sales offer tracking is to set your sales target. You should define your sales target in detail, including the total sales volume, number of clients, and product range. This will help you to track your progress and identify the gaps quickly.
2. Track Every Stage of Sales Offer: Sales offer tracking should encompass every stage of the sales process, from prospecting to closing deals. You can use CRM software to track your sales offer and keep track of the lead stage, sales stage, and deal value.
3. Assign Responsibility: Every member of the sales team should be assigned specific responsibilities in sales offer tracking. This will help you to track the progress of each individual team member and identify the areas of improvement.
4. Analyze The Sales Funnel: The sales funnel is a graphical representation of the sales process, and it helps in identifying the bottlenecks in the sales process. Analyzing the sales funnel regularly will help you to identify the stages where you are losing potential clients and take necessary actions.
5. Use Sales Metrics: There are several sales metrics, such as conversion rate, lead source, sales cycle time, and win rate, that can help you to measure the performance of your sales team accurately. Use these metrics to identify the key areas of improvement and motivate your team members to reach their targets.

Don'ts of Sales Offer Tracking

1. Don't Overlook The Importance of a CRM: A CRM (Customer Relationship Management) software is an essential tool for any sales team, and it should be used for sales offer tracking. It helps to manage client information, track every stage of a sales offer and provide useful insights for sales team members.
2. Don't Ignore Follow-up: Following up with clients is a critical part of the sales process, and it should be included in your sales offer tracking. Follow up can improve the chances of closing a deal and take feedback from clients, which will be beneficial for future sales offers.
3. Don't Mistake Activity for Productivity: Sales offer tracking should focus on productive activities rather than just on activity. Just because a sales team member is busy does not mean they are productive. Track the quality of outreach, leads generated, and conversion rates to see how productive your team is.
4. Don't Overload Your Sales Team: Tracking sales offers requires a lot of effort, and it should not become an additional burden for your sales team. Assigning too many responsibilities can increase the stress level of the sales team and decrease their productivity and morale.
5. Don't Avoid Collaboration: Collaboration is key to successful sales offer tracking. Encourage your team members to share their experiences, insights, and thoughts about the sales process. This will help you to identify areas for improvement and modify your sales process accordingly.


Sales offer tracking is an essential aspect of the sales process and should be done properly to get the most out of it. By following the do's and don'ts mentioned in this article, you can streamline your sales process and achieve your sales targets efficiently. Always remember that tracking sales offers is a continuous process, and it requires your attention and effort every day.

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