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Front pitch deck (2016)

Series A (led by Sequoia Capital)

Front’s CEO shared the Series A deck publicly; it is often cited as a model of clarity for B2B SaaS.

Our score7.8/10
Story 8
Problem & solution 8
Market 7
Traction & proof 9
Team 7
The ask 8

Our opinion, judged by the standards of the time.

What the deck covers (simplified)

  1. Vision
  2. Problem: shared inboxes
  3. Product
  4. Customers
  5. Key metrics
  6. Growth
  7. Market
  8. Competition
  9. Go-to-market
  10. Team
  11. Use of funds

What works

  • Very little text, big numbers – every metric slide makes one point.
  • Customer logos and usage show product-market fit, not just signups.
  • Go-to-market and use of funds are tied together: what the money buys.

What is missing

  • Market sizing relies on broad email and collaboration figures.
  • Competition from big platforms (email clients, help desks) is addressed briefly.
  • Needs the founder to present it – some slides are not self-explanatory.

Would it raise money in 2026?

Still a great reference. A 2026 Series A deck would add efficiency metrics (burn multiple, CAC payback) and an AI angle investors now ask about.

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