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LinkedIn pitch deck (2004)

Series B (led by Greylock Partners)

Reid Hoffman later published this deck with his own notes on why each slide was there – which makes it one of the most useful decks to study.

Our score7.8/10
Story 9
Problem & solution 7
Market 8
Traction & proof 8
Team 8
The ask 7

Our opinion, judged by the standards of the time.

What the deck covers (simplified)

  1. Investment thesis up front
  2. Value proposition for professionals
  3. How the network grows
  4. Growth metrics
  5. Products and revenue streams
  6. Comparable consumer internet companies
  7. Market
  8. Team and board
  9. Use of funds

What works

  • Opens with the investment thesis – the reasons an investor should care – before any product detail.
  • Explains the network effect and shows growth data to back it.
  • Lays out several future revenue streams while being honest that they were early.

What is missing

  • Long for today’s standards; most investors now expect 12–20 slides with an appendix.
  • Revenue was mostly hypothesis at the time.
  • Dense slides that work better as a read-ahead document than on a screen.

Would it raise money in 2026?

The “thesis first” approach is still excellent advice. A Series B deck today would need revenue, retention cohorts and efficiency metrics (burn multiple, payback) rather than user growth alone.

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