Short answer: a white-label data room shows your brand instead of the vendor's: your logo and colours in the room, ideally on your own address such as dataroom.yourfirm.com, and e-mails that look like they come from you. Vendors offer three different levels and call all of them "white label": (1) logo and colours, common even on mid-priced plans; (2) a custom domain, less common and usually on a higher plan; (3) full white label / resale – no vendor name anywhere, sometimes with the right to resell rooms to your own clients – almost always an enterprise contract. Below: what each level means, who offers what (with sources), and what to check before you pay for it.
Three levels of "white label"
| Level | What the guest sees | Typical plan |
|---|---|---|
| 1. Branding | Your logo, colours, banner and welcome text; vendor name still in the URL and e-mails | Mid-tier plans |
| 2. Custom domain | The room on your own subdomain (e.g. deals.yourfirm.com) with an SSL certificate | Higher plans or an add-on |
| 3. Full white label / resale | No vendor branding; custom e-mail sender and templates; sometimes resale to your clients | Enterprise or partner contracts |
Who offers custom domains and branding (2026)
| Provider | Logo / colours | Custom domain | Full white label | Price of the plan |
|---|---|---|---|---|
| Peony | Custom logo and background (Business and up); "Remove Peony branding" | "Custom domain & branding" on Data Room, Deal Team, Enterprise; per-room domains on Deal Team+ | "White-label solution" on Enterprise; custom e-mail body and header on Deal Team+ | Data Room $52 per admin/month billed yearly ($75 monthly) |
| Papermark | Yes | Custom domain for documents on Business; for data rooms on Data Rooms | Enterprise (quoted) | Business €59, Data Rooms €99 per month billed yearly, 3 users |
| Onehub | Not detailed in our Onehub notes | Custom domain / white label: $100/month add-on on Advanced, included on Data Room | Same feature as the custom domain | See our Onehub pricing post |
| ShareFile VDR | "Custom Branding" included | Not stated on the pricing page | Not stated | $69.30 per user/month billed yearly, 5 users minimum |
| DocSend | Logo, banner and welcome message in Spaces | Not stated in the help pages we read | Not stated | Advanced Data Rooms $180/month billed yearly |
| HighQ | Client logo on the deal site | Enterprise set-up | Enterprise | Quote |
| Imprima | – | – | Markets a white-label data room product for firms that offer rooms to their clients | Quote |
| HelpRange | Your logo and colours in the viewer and data rooms | Yes – your own domain, set up in the account with a DNS record | No – guest e-mails come from HelpRange | Unlimited: $174 per team/month ($139 billed yearly), unlimited users and guests |
Sources: Peony pricing; Papermark pricing and Papermark custom branding; ShareFile pricing; DocSend: customise a Space; HighQ: create a VDR; Imprima white-label data rooms. For Datasite, Intralinks, iDeals, Firmex and Ansarada we found no public statement of custom domains – branding is typically agreed in the quote; ask.
What to check before paying for white label
- Which address the guest sees. Logo-only branding still shows the vendor's URL in the invitation and the browser bar. If the domain matters (bank, law firm, adviser brand), ask for a custom domain explicitly.
- Who sends the e-mails. Invitations, verification codes and notifications often come from the vendor even when the room is branded. Ask whether the sender name and address can be yours.
- Per room or per account. An adviser running deals for several clients may want a different brand per room – few plans allow it (Peony lists per-room domains on Deal Team).
- SSL and DNS. A custom domain needs a DNS record on your side and a certificate; good vendors issue the certificate automatically.
- Resale rights. If you want to sell data rooms to your own clients, you need a partner or reseller agreement, not just a branding feature.
White-label rooms in HelpRange
On the Unlimited plan you can add your logo and colours, and connect your own domain: you enter the domain in the account, add the DNS record HelpRange e-mails you, and once it validates the certificate is issued and the domain switched on automatically. Guests then open documents and rooms on your address, with per-person permissions, a click-to-sign NDA, a watermark with their e-mail and page-by-page analytics. What HelpRange does not do: remove HelpRange from the e-mails guests receive, give a different domain per room, or offer resale contracts. The custom domain needs the Unlimited subscription – it is not part of the one-time Deal Room Pass. Your whole team, unlimited guests, one price. Or $199 for a single deal. No sales call.
HelpRange pricing · Data room features · Demo data room
FAQ
What is a white-label data room?
A virtual data room that shows your brand instead of the vendor's – at least your logo and colours, often your own domain, and in full white label no vendor name at all.
Which data rooms let me use my own domain?
Among vendors that state it publicly: Peony (Data Room plan and up), Papermark (Business for documents, Data Rooms for rooms), Onehub (add-on on Advanced, included on the Data Room plan) and HelpRange (Unlimited plan). Enterprise VDRs usually agree branding in the quote.
Is a custom domain more secure?
Not by itself – it changes the address, not the protection. It does help guests trust the invitation and makes phishing look-alikes easier to spot.
Can I resell data rooms under my own brand?
Only with a reseller or partner agreement; some vendors (e.g. Imprima) market white-label rooms for this. Branding features alone do not give resale rights.
Does HelpRange support a custom domain?
Yes, on the Unlimited plan ($174 per team a month, or $139 billed yearly), together with your logo and colours. E-mails to guests still come from HelpRange.
Related: data room Q&A compared · data rooms with unlimited users · Carta data room · Data Room Pricing Report 2026.